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Phil Blog

How Life Sciences Manufacturers can Meet HCP Expectations for Patient Access Support

With payer cost-containment measures continuing to escalate, patient access is top-of-mind for healthcare providers (HCPs) when deciding on prescribed therapy for their patients. Manufacturer-sponsored patient support programs are essential to helping patients get started and afford specialty and specialty-lite medications. A survey of 1,000 physicians found that HCPs believe these programs significantly positively impact their ability to practice medicine – yet, only 60% felt the pharmaceutical industry has robust patient support services

Enhancing your Patient Access Hub to Drive Brand Success

By Catherine Wood Hill, Vice President of Marketing at Phil, Inc. Biopharma hubs should strive to ensure patients get access to the medications they need quickly and affordably, while easing the manual effort required by prescribers. A positive hub experience builds trust, promotes brand loyalty, and supports ongoing therapy adherence

Leveraging Territory Performance Monitoring to Scale Hub Performance

From ever-increasing payer utilization management requirements and declining gross-to-net margins, life sciences companies face complex commercialization challenges. Specialty and specialty-lite retail brands are increasingly leaning on hub services as a key component of their go-to-market strategy to elevate patient access and brand outcomes as conventional commercialization strategies continue to wain in their overall effectiveness. However, most manufacturers struggle to drive high adoption of and engagement with their patient services programs

Why Quality Scripts are Crucial to Ensuring Pharmacy Coverage for Your Brand

When prescribing a specialty or specialty-lite therapy with hub services, a healthcare provider can often jumpstart getting their patient started on the treatment by sending the script directly to the hub. However, six out of ten providers report that they are uncertain of the insurance benefits information needed to start patients on complex therapies, and submitting the wrong information can hold up a prescription from the get-go. Health insurance plans typically have specific requirements that must be met before covering an expensive branded therapy

Meet Makena Zannini, Head of Business Optimization at Phil

We’re delighted to introduce Makena Zannini, Head of Business Optimization at Phil. Discover Makena’s fascinating background and her analytical superpowers that help us move mountains. Tell me a little bit about yourself I grew up in a small town in Pennsylvania and ended up making my way to New York City