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Case Studies

Case Studies

PhilRx Launches Robust Channel Strategy for Specialty-Lite Migraine Brand

As a speciality-lite migraine brand was preparing to launch, they began to develop a robust channel strategy. Before partnering with Phil, the brand recognized that a successful launch in a highly competitive market would require an innovative approach to patient access. They needed a strategic partner that could help them deliver a modern patient experience while maximizing covered dispenses and provider loyalty

PhilRx Unlocks 90% Dispense Coverage for Women’s Health Brand

An innovative specialty-lite women’s health brand was facing GTN challenges and needed to pivot to a multi-channel access strategy. Before partnering with Phil, the brand was experiencing low program enrollment and poor market access conversions. They were in search of a strategic partner that could implement a seamless patient and HCP experience that would translate into more covered dispenses and GTN growth

PhilRx Drives High Adoption for Ophthalmology Brand

As an innovative ophthalmology brand was preparing to launch, they carefully prepared  their channel strategy. The brand recognized that between fierce competition and a lagging retail channel, they needed a strategic partner that could help them maximize payer awareness, provider adoption, and patient access. Phil and the ophthalmology brand worked together to achieve: 90% patient enrollment  5x covered dispenses vs

PhilRx Designs Transformative Telemedicine Channel for Women’s Health Brand

A women’s health brand was on a mission to introduce a telemedicine program. Before partnering with Phil, the brand identified an opportunity to improve access for their patient population through a digital channel. They were in search of a strategic partner that could drive coverage and access for patients, while providing data-driven insight across the prescription journey

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