Playbook

Key Success Factors to Drive Brand Excellence

A playbook for branded retail and specialty-lite manufacturers looking to create an optimal channel strategy that improves patient access, provider engagement, and brand outcomes

White paper V2

Your support services are critical to ensuring that your patients can start and stay on therapy, easily and affordably. With UM barriers increasing, a digital hub can be an effective channel solution, creating a seamless access experience that supports patients, providers, and manufacturer brand teams across the prescription journey. Download this playbook to learn about the core elements of a digital hub, and the five success factors you can optimize to accelerate the performance of your retail and specialty-lite brands.

In this playbook, you’ll learn about:

  • Current access and affordability challenges affecting patients, providers, and brands

  • How digital hubs can help retail and specialty-lite brands improve performance

  • Key success factors for driving brand outcomes through a digital hub

Optimize brand performance

Your channel partner should be a strategic stakeholder in your brand success. With PhilRx, life sciences leaders are seeing 90% patient enrollment rates, 2x higher coverage, and 3x refill adherence compared to traditional approaches - book a demo to learn more.

Share this article on: