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Phil Blog
5 Ways PhilRx Meets Patients’ Expectations for Digital Healthcare
From travel and entertainment to shopping and banking, digital experiences surround consumers daily. So, it should come as no surprise that they have high expectations for seamless and connected digital experiences in healthcare. And these expectations are driving demand
Meet Neil Dean, Director of Product Management at Phil
Neil Dean joined our team as Director of Product Management because he wanted the opportunity to directly impact lives. In this employee spotlight, Neil shares what he likes most about his role, how he approaches challenges, and a project he’s passionate about. Please tell us a little bit about your role at Phil
Translating Data into Actionable Insights to Inform your Patient Access Strategy
By Andrew Duncan, SVP of Business Operations, Pricing & Strategic Finance Pharmaceutical companies are embracing big data initiatives to drive their business objectives. For brand teams, data is valuable only when they have the right data to make informed decisions that improve access to their retail and specialty-lite therapies. Life science companies that invest in capabilities to capture, strategically analyze, and draw actionable insights from the most relevant data will realize better brand outcomes
How Drug Manufacturers Can Evolve their Provider Engagement Model to Drive Brand Performance
Evolving healthcare provider (HCP) needs and expectations have disrupted conventional customer engagement methods. The traditional reach and frequency model that had long been successful for pharma companies no longer delivers on brand goals. Several factors are driving this change
The Evolving Role of Retail Pharmacies: What Branded Retail and Specialty-Lite Manufacturers Need to Know
Branded retail and specialty-lite pharmaceutical manufacturers must be acutely aware of the changes occurring within the retail pharmacy channel because they directly impact access and commercialization efforts. The evolving landscape – marked by the transition of retail pharmacies into primary care providers, the reduction of chain pharmacy footprints, the rise of mail order and online pharmacies, and critical labor shortages – directly influences how branded prescription medications are distributed, accessed, and managed. The following retail pharmacy trends are strong indicators that manufacturers must consider and adopt an alternative channel strategy in 2024 and beyond
Create a Path to Commercial Success
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