Create a Seamless Access Experience with a Proven Direct-to-PatientSolution
PHIL Direct delivers a future-ready, ecommerce-like Direct-to-Patient experience, combining intake, fulfillment, and analytics into one flexible solution that grows with your brand, boosts performance, and expands affordable access to medications with coverage, cash-pay, and hybrid programs.
Enable Every Path to Your Patient with a Fully Customizable Solution
PHIL Direct delivers a flexible Direct-to-Patient experience that meets patients where they are, with a seamless and affordable path to therapy. Our custom program design supports branded and white-labeled experiences with hybrid, cash-pay and coverage models.
Design Your DTP Program with PHIL Direct
Patient Journey
Advertisement Click
Enable an immediate start to the patient journey the moment they click, transforming interest into action instantly while capturing data from first touch through dispense.
Expands digital intake while capturing data to track patient journeys from first click through dispense.
2Brand Website
Adaptrex
Learn if Adaptrex may be right for you
Enjoy savings, pay as low as $0
FDA approved treatment
Quick online consultation
Private & confidential
Start your online visit
Delivers a consistent, on-brand experience while strengthening engagement and improving conversion.
3Telemedicine Appointment
PHILRx
Telemedicine Questionnaire
Let's see if Adaptrex is right for you
MM
DD
YYYY
Enter weight
lbs
Select all that apply
Select all that apply
Creates a seamless, integrated care experience from consultation to prescription.
4Into PHIL’s Platform
PHILRxRx at your fingertips
Hi Sarah! Dr. Jones sent your Adaptrex prescription to the PHILRx pharmacy. Tap below to get started.
✓ Enroll in minutes
✓ Fast, free shipping
✓ Easy refills
Confirm & enroll
Extends the brand experience with an optional white-labeled program that feels fully integrated, even as patients move from the manufacturer site through PHIL.
Example Paths
1Advertisement Click
2Brand Website
3Telemedicine Appointment
4Into PHIL’s Platform
*Adaptrex is a fictional product used for illustrative purposes only.
Patient Journey
In-Office Visit
Keep patients supported across varied entry points by enabling in-office visits where providers can diagnose, select therapy, and initiate a fully supported treatment journey.
Starting the patient journey with an in person visit to their local healthcare provider where the doctor determines a specific therapy is required.
2HCP e-prescription
EHR
Sarah Mitchell
AllergiesNone on file
New PrescriptionAdaptrex
Send e-Prescription
PHARMACY
Manufacturer RX
Delivers a consistent, on-brand experience while strengthening engagement and improving conversion.
3Patient Digital Enrollment
PHILRxRx at your fingertips
Hi Sarah! Dr. Jones sent your Adaptrex prescription to the Manufacturer Rx pharmacy. Tap below to get started.
✓ Enroll in minutes
✓ Fast, free shipping
✓ Easy refills
Confirm & enroll
Extends the brand experience with an optional white-labeled program that feels fully integrated, even as patients move from the manufacturer site through PHIL.
4And into PHIL’s Platform
PHILRxRx at your fingertips
We found your best price on Adaptrex!
30 Day Supply with Copay Offer for $25
79% OFF
30 Day Supply with Cash Price for $50
58% OFF
Creates a seamless, integrated care experience from consultation to prescription.
Example Paths
1In-Office Visit
2HCP e-prescription
3Patient Digital Enrollment
4Payment and Dispense
*Adaptrex is a fictional product used for illustrative purposes only.
Patient Journey
Branded Direct Intake
Empower patients to take action directly from the brand website, whether initiating a prescription request with their doctor or transferring an existing script into PHIL, creating a connected, seamless path to access.
Expands digital intake while capturing data to track patient journeys from first click through dispense.
2Patient Digital Enrollment
PHILRxRx at your fingertips
Hi Sarah! Dr. Jones sent your Adaptrex prescription to the PHILRx pharmacy. Tap below to get started.
✓ Enroll in minutes
✓ Fast, free shipping
✓ Easy refills
Confirm & enroll
Creates a seamless, integrated care experience from consultation to prescription.
3PA & Affordability Optimization
PHILRxRx at your fingertips
We found your best price on Adaptrex!
30 Day Supply with Insurance Copay for $125
5% OFF
30 Day Supply with Cash Price for $50
58% OFF
Extends the brand experience with an optional white-labeled program that feels fully integrated, even as patients move from the manufacturer site through PHIL.
Example Paths
1Branded Direct Intake
2Patient Digital Enrollment
3PA & Affordability Optimization
*Adaptrex is a fictional product used for illustrative purposes only.
Transform Full-Funnel Visibility Into Measurable Commercial Impact
PHIL gives manufacturers real-time, end-to-end visibility across the prescription journey, from first engagement through fulfillment and adherence. Brands can see which channels drive patients to initiate care, monitor appointment completion, and link new prescriptions back to their originating source. This unified foundation enables proactive identification of friction points, continuous optimization, and tighter alignment between commercial strategy and outcomes.
Full-Funnel Program Insights
PHIL AI Insights
Optimization Opportunity
Speed to First Fill rate increased 28% after implementing the new bridge program.
PHIL's AI-powered program dashboard leverages a built-in agent that helps surface actionable program insights across the patient's journey.
What Patients and Providers Want From Pharma's DTP Programs
PHIL conducted first-party research with over 1,000 U.S. patients and 200+ healthcare providers to better understand what’s driving medication access, abandonment, and adherence, revealing key insights for designing more effective DTP programs.
Patient Research
What Pharma Needs to Know About Today's Patients
PHIL surveyed 1,049 U.S. patients. The findings highlight the most pressing needs, challenges, and preferences of today's patients, and what the next generation of DTP programs must deliver.
of patients want a fully online or hybrid medication access experience
65%
would use DTP programs if they offer the lowest medication cost
95%
of patients want DTP programs to mirror ecommerce experiences
1 in 3
patients won't pursue a medication they're interested in if they can't go through their preferred access experience
Provider Research
What HCPs Think About Pharma's Direct-to-Patient Programs
New research from PHIL uncovers what healthcare providers need from pharma's digital access and direct-to-patient programs, and what pharma can do to improve patient outcomes.
Maximize patient access, affordability, and adherence while safeguarding commercial performance with PHIL Direct.
Direct-to-Patient Success, Solved
Take a tour of the PHIL Direct platform today and discover how our team of experts can build a tailored DTP program that maximizes access, affordability, and adherence for your patients.