We surveyed 1,000+ patients to uncover their perspectives about direct‑to‑patient. Read the report

PHIL Direct-to-Patient

Create a Seamless Access Experience with a Proven Direct-to-Patient Solution

PHIL Direct delivers a future-ready, ecommerce-like Direct-to-Patient experience, combining intake, fulfillment, and analytics into one flexible solution that grows with your brand, boosts performance, and expands affordable access to medications with coverage, cash-pay, and hybrid programs.

Our Proven Approach to DTP Success

Seamless Digital Access

Deliver one seamless experience for prescribing, coverage, payment, and fulfillment that meets patients where they are, without handoffs or friction.

Transparent Affordability

Lead with transparent pricing that makes out-of-pocket costs clear, reducing financial uncertainty so patients can start and stay on therapy.

Clear Path to Adherence

Design the access experience to drive sustained adherence by combining convenient access with cost clarity and flexible refill management.

Explore our full library of DTP resources.

Explore All Resources

Enable Every Path to Your Patient with a Fully Customizable Solution

PHIL Direct delivers a flexible Direct-to-Patient experience that meets patients where they are, with a seamless and affordable path to therapy. Our custom program design supports branded and white-labeled experiences with hybrid, cash-pay and coverage models.

Design Your DTP Program with PHIL Direct

Patient Journey

Advertisement Click

Enable an immediate start to the patient journey the moment they click, transforming interest into action instantly while capturing data from first touch through dispense.

Explore PHIL Digital Hub
1Advertisement Click
Your Story
Emmanuelle
Rogers.Sm
Kevin_John
AdaptrexSponsored
Take control of
your health today
Get the treatment you need
100 Likes

Expands digital intake while capturing data to track patient journeys from first click through dispense.

2Brand Website
Adaptrex
Learn if Adaptrex
may be right for you
Enjoy savings, pay as low as $0
FDA approved treatment
Quick online consultation
Private & confidential
Start your online visit

Delivers a consistent, on-brand experience while strengthening engagement and improving conversion.

3Telemedicine Appointment
PHILRx

Telemedicine Questionnaire

Let's see if Adaptrex is right for you

MM
DD
YYYY
Enter weight
lbs
Select all that apply
Select all that apply

Creates a seamless, integrated care experience from consultation to prescription.

4Into PHIL’s Platform
PHILRxRx at your fingertips
Hi Sarah! Dr. Jones sent your Adaptrex prescription to the PHILRx pharmacy. Tap below to get started.
Enroll in minutes
Fast, free shipping
Easy refills
Confirm & enroll

Extends the brand experience with an optional white-labeled program that feels fully integrated, even as patients move from the manufacturer site through PHIL.

Example Paths

1Advertisement Click
2Brand Website
3Telemedicine Appointment
4Into PHIL’s Platform

*Adaptrex is a fictional product used for illustrative purposes only.

Patient Journey

In-Office Visit

Keep patients supported across varied entry points by enabling in-office visits where providers can diagnose, select therapy, and initiate a fully supported treatment journey.

Explore PHIL Digital Hub
1In-Office Visit

Starting the patient journey with an in person visit to their local healthcare provider where the doctor determines a specific therapy is required.

2HCP e-prescription

Sarah Mitchell

AllergiesNone on file
New PrescriptionAdaptrex
Send e-Prescription

PHARMACY

Manufacturer RX

Delivers a consistent, on-brand experience while strengthening engagement and improving conversion.

3Patient Digital Enrollment
PHILRxRx at your fingertips
Hi Sarah! Dr. Jones sent your Adaptrex prescription to the Manufacturer Rx pharmacy. Tap below to get started.
Enroll in minutes
Fast, free shipping
Easy refills
Confirm & enroll

Extends the brand experience with an optional white-labeled program that feels fully integrated, even as patients move from the manufacturer site through PHIL.

4And into PHIL’s Platform
PHILRxRx at your fingertips
We found your best price on Adaptrex!

30 Day Supply with Copay Offer for $25

79% OFF

30 Day Supply with
Cash Price for $50

58% OFF

Creates a seamless, integrated care experience from consultation to prescription.

Example Paths

1In-Office Visit
2HCP e-prescription
3Patient Digital Enrollment
4Payment and Dispense

*Adaptrex is a fictional product used for illustrative purposes only.

Patient Journey

Branded Direct Intake

Empower patients to take action directly from the brand website, whether initiating a prescription request with their doctor or transferring an existing script into PHIL, creating a connected, seamless path to access.

Explore PHIL Digital Hub
1Branded Direct Intake
Adaptrex
Begin your path to
Adaptrex
Enjoy savings, pay as low as $0
Private & confidential
Interest request shared directly to your doctor
Request an Rx
Transfer a script

Expands digital intake while capturing data to track patient journeys from first click through dispense.

2Patient Digital Enrollment
PHILRxRx at your fingertips
Hi Sarah! Dr. Jones sent your Adaptrex prescription to the PHILRx pharmacy. Tap below to get started.
Enroll in minutes
Fast, free shipping
Easy refills
Confirm & enroll

Creates a seamless, integrated care experience from consultation to prescription.

3PA & Affordability Optimization
PHILRxRx at your fingertips
We found your best price on Adaptrex!

30 Day Supply with Insurance Copay for $125

5% OFF

30 Day Supply with
Cash Price for $50

58% OFF

Extends the brand experience with an optional white-labeled program that feels fully integrated, even as patients move from the manufacturer site through PHIL.

Example Paths

1Branded Direct Intake
2Patient Digital Enrollment
3PA & Affordability Optimization

*Adaptrex is a fictional product used for illustrative purposes only.

Transform Full-Funnel Visibility Into Measurable Commercial Impact

PHIL gives manufacturers real-time, end-to-end visibility across the prescription journey, from first engagement through fulfillment and adherence. Brands can see which channels drive patients to initiate care, monitor appointment completion, and link new prescriptions back to their originating source. This unified foundation enables proactive identification of friction points, continuous optimization, and tighter alignment between commercial strategy and outcomes.

Full-Funnel Program Insights

Follow the Patient Journey

Access Data to Identify

Patient Clicks
Doctor Appts
Prescriptions
Covered Dispenses
Refills
  • Drop-off points
  • Friction areas
  • Affordability impact
  • Adherence trends

What Patients and Providers Want From Pharma's DTP Programs

PHIL conducted first-party research with over 1,000 U.S. patients and 200+ healthcare providers to better understand what’s driving medication access, abandonment, and adherence, revealing key insights for designing more effective DTP programs.

Patient Research

What Pharma Needs to Know About Today's Patients

PHIL surveyed 1,049 U.S. patients. The findings highlight the most pressing needs, challenges, and preferences of today's patients, and what the next generation of DTP programs must deliver.

Read Report

Key Findings From Patients

32%

of patients want a fully online or hybrid medication access experience

65%

would use DTP programs if they offer the lowest medication cost

95%

of patients want DTP programs to mirror ecommerce experiences

1 in 3

patients won't pursue a medication they're interested in if they can't go through their preferred access experience

Provider Research

What HCPs Think About Pharma's Direct-to-Patient Programs

New research from PHIL uncovers what healthcare providers need from pharma's digital access and direct-to-patient programs, and what pharma can do to improve patient outcomes.

Read Report

Discover the DTP Possibilities with PHIL Direct

Maximize patient access, affordability, and adherence while safeguarding commercial performance with PHIL Direct.

Direct-to-Patient Success,
Solved

Take a tour of the PHIL Direct platform today and discover how our team of experts can build a tailored DTP program that maximizes access, affordability, and adherence for your patients.