We surveyed 1,000+ patients to uncover their perspectives about direct‑to‑patient. Read the report

Our Approach & Outcomes

Commercial Success Across Your Portfolio Starts with Getting the Script Journey Right

Every year, millions of patients abandon their branded prescriptions, not because a therapy doesn't exist, but because the path to getting it is too complex, too expensive, or too easy to give up on. PHIL's platform removes those barriers, driving measurable outcomes across access, affordability, and adherence.

Access,
Solved

PHIL meets patients where they are, offering flexible intake through telehealth, in-person, or hybrid pathways, with SMS enrollment that gets patients onto therapy in minutes, not days.

1 in 3

patients won't pursue a medication if they can't access it through their preferred experience

PHIL Research Report, 2026

Affordability,
Built In

PHIL builds a tailored access path for every patient, automatically navigating insurance, copay programs, and cash-pay options to find the most affordable route to their medication.

96%

of patients want to see their price before committing, including insurance and coupons

PHIL Research Report, 2026

Adherence,
By Design

PHIL promotes patient adherence with proactive refill reminders, live support, and a frictionless digital experience built around how patients actually want to engage.

70%

of HCPs agree that issues in the PA process create an immediate hurdle to staying on therapy

PHIL Research Report, 2026

Keeping Patients Adherent from First Fill to Refill

Retail and specialty-lite pharmaceutical brands face unique access barriers at every step of the prescription journey. From the moment a prescription is written to every refill that follows, patients face obstacles that can prevent starting and staying on therapy. We put human-first care at the heart of our platform, layering in compliance-first technology to break through these barriers and improve access, affordability, and adherence for long-term therapy success.

01Step

Provider Writes the Prescription

What happens

The treatment decision is made and the prescription is sent.

Where it breaks

Prescribers have no reliable way to know where to send a script, scripts can be routed to pharmacies not contracted within plan, and coverage is left on the table before the journey even starts.

How PHIL helps

PHIL is a single solution for pharmacy fulfillment, helping to connect each script to the right pharmacy, based on patient coverage and preference, across our 50-state network to help enable brand access to more covered dispenses compared to traditional channels.

02Step

Digital Patient Enrollment & Onboarding

What happens

The patient is invited to join the brand's access program.

Where it breaks

Long enrollment forms, call-center waits, and app downloads create abandonment and many patients never complete this step.

How PHIL helps

App-free SMS enrollment and an eCommerce-like digital experience make joining frictionless, getting patients enrolled into the program and on their way to therapy in minutes.

03Step

Benefits Verification & Prior Authorization

What happens

The prescription enters the insurance and Prior Authorization process.

Where it breaks

Prior Authorization requests get stuck in manual workflows, patients wait, and providers may not submit a Prior Authorization, resulting in delays to patient therapy access.

How PHIL helps

PHIL's electronic benefits verification and Prior Authorization process works within existing providers workflows, reducing delays and supporting timely script fulfillment. PHIL delivers 90%+ HCP PA submission rates across our programs.

04Step

Patient Out-of-pocket Cost

What happens

The patient receives notification of their out-of-pocket medication cost.

Where it breaks

Sticker shock at out-of-pocket cost causes patients to abandon, especially when affordability programs are hard to find or apply.

How PHIL helps

PHIL builds flexible brand programs that automatically helps find each patient's lowest out-of-pocket cost. Brands have options to offer cash-pay and bridge programs to compliantly support patients with coverage barriers, so no patient has to abandon medication at the counter.

05Step

Shipping & Distribution

What happens

After the patient pays, they need to get the medication into their hands.

Where it breaks

Patients are defaulted to retail pickup with no guidance, missed pickups, long specialty pharmacy wait times, and confusing logistics cause patients to never start therapy.

How PHIL helps

PHIL leverages 99%+ plan coverage across our 50-state contracted pharmacy network with free home delivery options, and proactive shipment notifications, tracking, and flexible scheduling.

06Step

Ongoing Refills

What happens

The patient manages their refills to stay on therapy long-term.

Where it breaks

Refill drop-off isn't just forgetfulness or lack of clinical need. Patients lack guidance, miss the value of staying on therapy, and fall off before the medication even has a chance to work.

How PHIL helps

Proactive refill reminders, flexible rescheduling, live patient support, and engagement tools to make staying on therapy easier. Delivering 3× higher refill adherence than traditional pharmacy channels.

07Step

Program Optimization

What happens

The brand evaluates what's working and where to improve.

Where it breaks

Fragmented vendors and siloed data make it nearly impossible to see where patients dropped off, why, or whether there are appropriate solutions to support adherence.

How PHIL helps

Access 120+ real-time data points, with full data visibility across the prescription journey. Leverage AI-driven insights that provide dynamic information on channel strategy and where to take action. Brands that optimize programs with PHIL have seen meaningful improvements in patient access to drug therapies.

Drive Measurable Brand Performance with PHIL

One Platform, Every Path to the Patient

Traditional access solutions only solve part of the problem. PHIL's purpose-built platform simplifies the script journey for patients and providers, maximizing covered dispenses, improving adherence, and driving commercial success for retail and specialty-lite brands.

Direct-to-Patient

A fully integrated, eCommerce-like experience that streamlines intake, telemedicine, coverage, routing, and fulfillment, supporting the script journey from start to finish and maximizing program performance.

Digital Hub

A technology-driven hub that streamlines medication access through proprietary prior authorization and benefits verification, enabling flexible navigation across both payer-covered and cash pathways to therapy.

Pharmacy Network

A fully integrated dispense model across our PHIL pharmacies and 50-state partner network, with 99%+ plan coverage, enables seamless fulfillment and patient access to medications at the most affordable price.

Data & Insights

AI-powered program intelligence continuously surfaces end-to-end script visibility and commercial optimization opportunities, with consultative, white-glove support from PHIL's Client Insights team.

Flexible

By Design

Sample patient journey pathways

Expanded Intake Paths

  • In-Person HCP Visits: Seamless integration into existing physician workflows.
  • Digital & Telemedicine: Expand your brand's reach by meeting patients online with a seamless, digital onboarding experience that integrates telemedicine appointments directly into the hub.
  • Rx Transfers: Effortless onboarding of existing prescriptions.

Adjustable Routing & Coverage

  • Coverage-First Models: Focused on maximizing payer reimbursement.
  • Cash-Pay Programs: Streamlined, predictable cash pricing for immediate access.
  • Hybrid Models: Dynamic routing designed to optimize your Gross-to-Net.

Scalable Dispensing

  • National Pharmacy Network: Deliver medications directly to patients' homes via a fully integrated, 50-state dispense network.
  • PHIL In-House Pharmacies: Provide a dedicated, predictable cash-pay program through our own specialized pharmacies.
  • Wholesale Services: Streamline and optimize product distribution with efficient, integrated wholesale fulfillment.

Trusted by the People Who Matter Most

The best measure of whether a patient access program works isn't a metric on a dashboard, it's whether patients receive their medication, have a positive experience along the way, and whether providers feel confident guiding them through the program. Here's what they say about PHIL.

Hear from Happy PHILRx Patients

Feedback from Pharma, Patients, and Providers

What pharma says

Phil is very strong in driving starts and adherence across our portfolio. As a partner, we love their willingness to be agile and create new things with us that hadn't necessarily been done before.

SVP, Market AccessPHIL Client

What patients say

I wasn't able to afford a medication that helped me. My doctor found it through PHILRx, and I could continually purchase 3 months of this prescription at a time to receive a HUGE discount. It changed my life.

Carla R.PHIL Patient

What providers say

PHILRx provides great support for patients, and convenient ways for providers to reach out.

Elizabeth R.Healthcare provider

Measure Your Impact

Measure the Impact of Better Patient Access & Adherence

See how covered dispenses, patient starts, and refill rates drive brand performance. Our calculator was built by PHIL's Commercial Insights team for retail and specialty-lite pharma teams.

Calculate Your Potential

Patient Starts

2×+ vs. baseline

Covered Dispenses

2×+ vs. baseline

Gross Revenue

vs. baseline

Net Revenue

4.1× vs. baseline

Access, Affordability, and Adherence. Delivered.

See how PHIL's integrated platform can drive access, affordability, and adherence for your brand.