Create a Seamless Access Experience with a Proven Direct-to-Patient Solution

PHIL Direct delivers a future-ready, ecommerce-like Direct-to-Patient experience — combining intake, fulfillment, and analytics into one flexible solution that grows with your brand, boosts performance, and expands affordable access to medications with coverage and cash-pay programs..

PHIL turns patient interest into action with a seamless, eCommerce-like experience, enhanced by a white labeled platform that keeps branding consistent and navigation intuitive. Our integrated platform keeps patients on a single, frictionless journey — from ad to appointment through adherence — that empowers patient choice of preferred healthcare via telehealth or in-person appointments — building trust, reducing abandonment, and driving conversion.

Example of a patient journey with PHIL Direct.

AFFORDABLE ACCESS

Without a flexible, tailored access solution, prices can become unaffordable — driving patient drop‑off and eroding brand economics. PHIL helps you build tailored prescription journeys per patient — insurance-based, cash‑first, or hybrid — combined with simple fulfillment and refill enrollment, making branded medications more affordable and accessible. PHIL partners with brands to custom-build optimal DTP programs that improve patient outcomes while safeguarding commercial performance.

FULL-FUNNEL PROGRAM DATA

Unlocking Actionable Insights

PHIL Direct gives manufacturers real-time, end-to-end visibility across the prescription journey — from ad engagement to therapy fulfillment and refill adherence — unlocking full-funnel insights that connect marketing performance to dispenses and refills. This level of transparency helps brands identify patient engagement opportunities, reduce drop-off, and optimize conversion strategies, driving better access, stronger adherence, and measurable commercial performance.

CLIENT SUCCESS STORY

Bringing a Direct-to-Patient Strategy to Life

Situation

After FDA approval, a women’s health brand planned a Direct-to-Patient channel for discreet, convenient care. The strategy included telemedicine, home delivery, and finding the right partner for success in digital healthcare era.

Solution

Partnered with PHIL to implement a flexible, API-integrated DTP program with telemedicine, tailored dispense options, and national pharmacy network coverage.

Challenge

Deliver an integrated digital experience while addressing gross-to-net and coverage hurdles.

35k

New Prescriptions

91%

Enrollment

91%

HCP PA Submissions

Improved Outcomes

vs. Other Channels

Pull Through

Refill Adherence

4.1x

Net Sales Per Patient

FROM SETUP TO SCALE

A Flexible Direct-to-Patient Platform That Works for Your Brand

Customized implementation approach

Leverage our flexible solution that lets you choose intake channels, payment models,and dispensing options — driving patient access and profitability.

Fast-tracked implementation

Fragmented solutions require months of vendor coordination — our integrated platform accelerates time-to-launch.

Program flexibility and control

With customizable business rules and adaptable patient experiences — brands have the power to differentiate, optimize performance, and drive value.

Compliance and privacy

Strong safeguards in place to ensure compliance, protect patient privacy, and uphold evolving regulatory standards.

Discover the DTP Possibilities with PHIL Direct

Maximize patient access, affordability, and adherence while safeguarding commercial performance with PHIL Direct.

Dive into the Latest Direct-to-Patient Insights

PRESS RELEASE

Direct-to-Patient 2.0: What Pharma Leaders Needs to Know

Major players like Lily and Novo paved the way for Direct-to-Patient care. The next wave of DTP is here - an approach that combines a seamless digital experience with increased affordability to help more patients start and stay on therapy.

Read Press Release

CASE STUDY

From Launch Challenge to Market Leadership: A DTP Success Story

Discover how a specialty-lite brand overcame complex access barriers by building an integrated telemedicine channel that balanced patient convenience with commercial sustainability and regulatory compliance.

Read Case Study

THOUGHT LEADERSHIP

Pharma Direct-to-Patient: From Experiment to Imperative

Get expert insights on program design fundamentals, compliance requirements, and proven implementation strategies from industry leaders who've successfully navigated DTP program launches.

Read the White Paper

PHIL Direct builds on the trusted PHIL Core infrastructure, extending its proven access, dispensing, and workflow capabilities into a fully connected Direct‑to‑Patient experience. By adding multiple intake methods, flexible routing workflows, and connecting brand marketing insights to real‑time program performance, PHIL delivers a seamless patient journey that strengthens access, reduces friction, and maximizes GTN.

Direct-to-Patient Success, Solved

Take a tour of the PHIL Direct platform today and discover how our team of experts can build a tailored DTP program that maximizes access, affordability, and adherence for your patients.

Create a Seamless Access Experience with a Proven Direct-to-Patient Solution

PHIL Direct DTP 2.0 Delivers More

Design Prescription Journeys Tailored to Your Patients and Brand