The Proven Direct-To-Patient Solution

Deliver a comprehensive and flexible direct-to-patient (DTP) solution with PHIL Direct. Whether you need an out-of-the-box solution including telemedicine or a hub + fulfillment solution with a seamless digital patient experience, we offer 5+ years of deep DTP expertise to help your brands succeed online.

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Phil Direct page | banner image

Maximize Patient Access, Adherence and Affordability with an E-Commerce-Like Experience

Meet patients where they are with a direct-to-patient solution that provides the convenient, transparent, digital-first experience they expect from modern consumer services – from the same team that serves thousands of patients through PHIL Core, our digital hub services.

An All-in-One Access Solution

PHIL Direct delivers the e-commerce-like experience patients expect while solving the complex access challenges of branded pharmaceuticals. Through our integrated out-of-the-box solution, PHIL Direct offers a highly configurable, end-to-end direct-to-patient platform that drives commercial success while supporting patient access, affordability, and adherence.

Discover the DTP Possibilities with PHIL Direct

Maximize patient access, affordability, and adherence while safeguarding commercial performance with PHIL Direct.

Launch a Compliant, Commercially Viable DTP Program

PHIL Direct offers the affordability and convenience patients expect while ensuring commercial sustainability for your branded products. Our solution is particularly powerful for:

  • Specialty-lite (including lifestyle and “discretionary”) medications where patients value convenience

  • Sensitive health conditions where privacy is important

  • Health conditions where primary care providers need specialist support

Affordability at its core

Lower affordability barriers through insurance with a sophisticated prior authorization process and step-edit strategy. Plus, include a cash offer when all means of coverage have been exhausted.

Scalable with enhanced GTN focus

Protect pricing integrity while expanding patient access and driving brand performance through intelligent dispense management and coverage optimization

Customized implementation approach

Launch with our out-of-the-box solution including telemedicine, or a fulfillment-only program that seamlessly integrates with your existing partners

Fast-tracked implementation

Fragmented solutions require months of vendor coordination – our integrated platform accelerates time-to-launch.

Full-spectrum data and insights

Full-stack integration equates to seamless data and insights across every stage of patient journey

Program flexibility and control

Through customizable business rules, white-label options, and adaptable patient experiences

Compliance and privacy

Strong safeguards in place to ensure compliance, protect patient privacy, and uphold evolving regulatory standards

Proven DTP expertise

Full-stack capabilities and 5+ years of digital patient DTP experience to eliminate friction points that erode patient trust

DIGITAL MARKETING INTEGRATION

Optimize the Digital Brand Experience for Better Treatment Access

Transform expensive TV and digital ad spend into measurable ROI with clear calls-to-action and seamless patient journeys that eliminate traditional friction points. 


PHIL Direct delivers the e-commerce-like experience patients expect from modern consumer services.

Support patient education and treatment access with PHIL Direct

Close partnership with your Agency of Record

for creative development and omni-channel campaign approach

Clear calls-to-action

that translates patient awareness into telemedicine visits

Comprehensive program analytics

with aggregate insights to measure patient journey effectiveness and campaign attribution

Continuous program refinement

to improve patient experience and program performance

TELEMEDICINE CHANNEL

Deliver Compliant Clinical Care with Seamless Integration

Qualify patients for appropriate medications in a compliant manner while ensuring seamless integration with downstream partners.

A successful DTP program requires more than just layering a website on top of traditional processes. Our integrated telemedicine platform ensures clinical quality while maintaining the e-commerce-like experience patients expect.

Optimize clinical outcomes with PHIL Direct

Compliant patient qualification

with licensed healthcare providers in all 50 states

Seamless EMR integration

that integrates with downstream hub and fulfillment partners

Long-term patient adherence

support through ongoing clinical monitoring and outreach

Brand-specific business rules

that ensure patients receive prescribed brand medications when appropriate

Coverage verification

that prioritizes insurance over cash whenever possible

White-label clinical experience

that maintains your brand presence as appropriate throughout th patient journey

HUB & FULFILLMENT MODEL

Maximize Coverage, Adherence, and GTN with an Integrated Digital Hub and Fulfillment Partner

Maximize coverage outcomes while maintaining a seamless patient experience and supporting long-term adherence with PHIL Core.

98%

Plan Coverage Insurance Networks

2x

Covered Dispenses vs. Retail

3x

Refill Adherence vs. Traditional Channels

The final step in the patient journey is critical to a seamless medication access experience. Our integrated approach ensures covered prescriptions convert into covered dispenses and safeguard brand performance.

Maximize fulfillment success with PHIL Core

Real-time status updates

that keep patients informed throughout the fulfillment process

Intelligent prescription routing

that matches patients with the optimal pharmacy for their insurance plan

Advanced PA submission

with automated prior authorization processes and appeals management

Patient & HCP education

for improved awareness and long-term adherence

Flexible business rules

that optimize coverage outcomes and commercial performance

Comprehensive patient support

including medication reminders, refill management, and clinical support

Cost-conscious Cash Fulfillment options

when all means of coverage have been exhausted or when patients prefer to pay cash

Fully-managed Wholesale and Trade options

to manage channel costs and ensure product availability

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Direct-to-Patient Success, Solved

Take a tour of the PHIL Direct platform today and discover how our team of experts can build a tailored DTP program that maximizes access, affordability, and adherence for your patients.