Deliver a comprehensive and flexible direct-to-patient (DTP) solution with PHIL Direct. Whether you need an out-of-the-box solution including telemedicine or a hub + fulfillment solution with a seamless digital patient experience, we offer 5+ years of deep DTP expertise to help your brands succeed online.
Meet patients where they are with a direct-to-patient solution that provides the convenient, transparent, digital-first experience they expect from modern consumer services – from the same team that serves thousands of patients through PHIL Core, our digital hub services.
PHIL Direct delivers the e-commerce-like experience patients expect while solving the complex access challenges of branded pharmaceuticals. Through our integrated out-of-the-box solution, PHIL Direct offers a highly configurable, end-to-end direct-to-patient platform that drives commercial success while supporting patient access, affordability, and adherence.
Maximize patient access, affordability, and adherence while safeguarding commercial performance with PHIL Direct.
PHIL Direct offers the affordability and convenience patients expect while ensuring commercial sustainability for your branded products. Our solution is particularly powerful for:
Specialty-lite (including lifestyle and “discretionary”) medications where patients value convenience
Sensitive health conditions where privacy is important
Health conditions where primary care providers need specialist support
Affordability at its core
Lower affordability barriers through insurance with a sophisticated prior authorization process and step-edit strategy. Plus, include a cash offer when all means of coverage have been exhausted.
Scalable with enhanced GTN focus
Protect pricing integrity while expanding patient access and driving brand performance through intelligent dispense management and coverage optimization
Customized implementation approach
Launch with our out-of-the-box solution including telemedicine, or a fulfillment-only program that seamlessly integrates with your existing partners
Fast-tracked implementation
Fragmented solutions require months of vendor coordination – our integrated platform accelerates time-to-launch.
Full-spectrum data and insights
Full-stack integration equates to seamless data and insights across every stage of patient journey
Program flexibility and control
Through customizable business rules, white-label options, and adaptable patient experiences
Compliance and privacy
Strong safeguards in place to ensure compliance, protect patient privacy, and uphold evolving regulatory standards
Proven DTP expertise
Full-stack capabilities and 5+ years of digital patient DTP experience to eliminate friction points that erode patient trust
Transform expensive TV and digital ad spend into measurable ROI with clear calls-to-action and seamless patient journeys that eliminate traditional friction points.
PHIL Direct delivers the e-commerce-like experience patients expect from modern consumer services.
Close partnership with your Agency of Record
for creative development and omni-channel campaign approach
Clear calls-to-action
that translates patient awareness into telemedicine visits
Comprehensive program analytics
with aggregate insights to measure patient journey effectiveness and campaign attribution
Continuous program refinement
to improve patient experience and program performance
Qualify patients for appropriate medications in a compliant manner while ensuring seamless integration with downstream partners.
A successful DTP program requires more than just layering a website on top of traditional processes. Our integrated telemedicine platform ensures clinical quality while maintaining the e-commerce-like experience patients expect.
Compliant patient qualification
with licensed healthcare providers in all 50 states
Seamless EMR integration
that integrates with downstream hub and fulfillment partners
Long-term patient adherence
support through ongoing clinical monitoring and outreach
Brand-specific business rules
that ensure patients receive prescribed brand medications when appropriate
Coverage verification
that prioritizes insurance over cash whenever possible
White-label clinical experience
that maintains your brand presence as appropriate throughout th patient journey
Maximize coverage outcomes while maintaining a seamless patient experience and supporting long-term adherence with PHIL Core.
98%
Plan Coverage Insurance Networks
2x
Covered Dispenses vs. Retail
3x
Refill Adherence vs. Traditional Channels
The final step in the patient journey is critical to a seamless medication access experience. Our integrated approach ensures covered prescriptions convert into covered dispenses and safeguard brand performance.
Real-time status updates
that keep patients informed throughout the fulfillment process
Intelligent prescription routing
that matches patients with the optimal pharmacy for their insurance plan
Advanced PA submission
with automated prior authorization processes and appeals management
Patient & HCP education
for improved awareness and long-term adherence
Flexible business rules
that optimize coverage outcomes and commercial performance
Comprehensive patient support
including medication reminders, refill management, and clinical support
Cost-conscious Cash Fulfillment options
when all means of coverage have been exhausted or when patients prefer to pay cash
Fully-managed Wholesale and Trade options
to manage channel costs and ensure product availability
Take a tour of the PHIL Direct platform today and discover how our team of experts can build a tailored DTP program that maximizes access, affordability, and adherence for your patients.