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Case Studies
Case Studies
Driving Adoption in a Crowded Market by Removing Access Barriers
As a speciality-lite migraine brand was preparing to launch, they began to develop a robust channel strategy. Before partnering with Phil, the brand recognized that a successful launch in a highly competitive market would require an innovative approach to patient access. They needed a strategic partner that could help them deliver a modern patient experience while maximizing covered dispenses and provider loyalty
Overcoming Low Enrollment and High Abandonment Rates
An innovative specialty-lite women’s health brand was facing GTN challenges and needed to pivot to a multi-channel access strategy. Before partnering with Phil, the brand was experiencing low program enrollment and poor market access conversions. They were in search of a strategic partner that could implement a seamless patient and HCP experience that would translate into more covered dispenses and GTN growth
Addressing Two Critical Issues: Prescriber Adoption & Patient Adherence
As an innovative ophthalmology brand was preparing to launch, they carefully prepared their channel strategy. The brand recognized that between fierce competition and a lagging retail channel, they needed a strategic partner that could help them maximize payer awareness, provider adoption, and patient access. Phil and the ophthalmology brand worked together to achieve: 90% patient enrollment 5x covered dispenses vs
Overcoming Coverage Barriers and Digital Complexity — with PHIL Direct
A women’s health brand was on a mission to introduce a direct-to-patient program. Before partnering with PHIL, the brand identified an opportunity to improve access for their patient population through a digital channel. They were in search of a strategic partner that could drive coverage and access for patients, while providing data-driven insight across the prescription journey
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