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Resources
Setting the Stage for Commercial Success in 2025 and Beyond
Numerous changes in the healthcare sector are impacting pharmaceutical manufacturers of retail and specialty-lite therapies and their patients, providers, and partners. In order to stay ahead, brand teams must become more agile, digitally-savvy, and patient-centric as they move into 2025. This eBook provides an in-depth guide for pharmaceutical brand teams to thrive in this evolving ecosystem through a laser-focus on patient outcomes and brand success
Building a Direct-to-Consumer Program that Works
Pharma manufacturers are embracing direct-to-consumer (DTC) models as they recognize its potential to improve patient outcomes, provider engagement, and brand performance. However, this transformation comes with challenges and considerations, as it represents a significant shift in how medications are marketed and accessed. If your team is looking to initiate or improve a DTC program as a key component of your channel strategy, this playbook will give you an in-depth overview and strategic roadmap for building an effective digital care initiative
Innovating Your HCP Engagement Model
9 in 10 providers expect pharmaceutical companies to help them address their challenges and concerns. Is your team leveraging the right strategy in the right channels at the right time to effectively educate and engage providers. This playbook unpacks the current state of HCP engagement for retail and specialty-lite brands, and offers a 4-point proven strategy for innovating the HCP engagement model through data and technology
Key Success Factors to Drive Brand Excellence
Your support services are critical to ensuring that your patients can start and stay on therapy, easily and affordably. With UM barriers increasing, a digital hub can be an effective channel solution, creating a seamless access experience that supports patients, providers, and manufacturer brand teams across the prescription journey. Download this playbook to learn about the core elements of a digital hub, and the five success factors you can optimize to accelerate the performance of your retail and specialty-lite brands
Streamlining Access with PhilRx
Medication access, affordability, and adherence challenges are no longer inevitable for retail and specialty-lite brands. Offer a digital access experience that meets patients and providers where they’re at while maximizing coverage and GTN with PhilRx. This one-pager uncovers how PhilRx can help you break through barriers and drive transformative brand outcomes
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