Calculate your brand’s GTN performance potential with PHIL

The All-In-One Access Platform Built for Branded Retail and Specialty Lite Success

The PHIL platform drives commercial success with two powerful solutions, PHIL Core and PHIL Direct, expertly-designed to help retail and specialty lite brands create a streamlined medication access experience that maximizes first fills, adherence, coverage, and brand performance.

Solution main page | Header banner image
Solution main page | Header banner image

Maximize Commercial Success with PHIL

PHIL offers 10+ years experience building technology-driven access programs for branded retail and specialty-lite therapies.

90%+

Patient Enrollment Rates

4.8/5.0

Patient Satisfaction Score

3x

Refill Adherence vs. Retail

2x

Covered Dispenses vs. Retail

PHIL Core

A technology-driven hub that delivers a seamless medication access experience, proprietary prior authorization and benefits verification process, and integrated pharmacy network. PHIL Core helps brands maximize patient outcomes and commercial success, delivering real-time insights to improve brand performance.

PHIL Direct

A Direct-to-Patient 2.0 solution that creates an eCommerce-like patient access journey, integrating brand’s marketing assets, intake, routing, and fulfillment into one seamless solution. PHIL Direct helps brands expand access, affordability, and adherence with flexible coverage and cash-pay options.

The Script Journey

Solution | Journey

Example of a patient journey with the PHIL platform.

Digital Patient Experience & Direct-to-Patient Services

From ad click to prescription fulfillment, PHIL delivers a seamless medication access experience — integrating brand marketing, telemedicine, coverage, and fulfillment with app-free enrollment and SMS updates through our digital hub. Our patient support team provides assistance throughout the journey — offering support to help patients navigate options, answer questions, and stay informed.

Advanced PA Process & HCP Engagement Services

Streamline prior authorization with our proprietary, 1-click PA process that addresses common gaps to improve script quality and submission rates. By combining our technology and dedicated HCP engagement team — offering reminders, education, prepopulated forms, and real-time support — we maximize PA submissions and coverage.

Integrated Pharmacy Network & Distribution Services

Leverage a fully integrated dispense network with nationwide coverage, streamlined wholesale distribution, and an in-house cash pharmacy — allowing for greater patient reach, transparent pricing, and an exceptional experience for both brands and patients.

Empower Field Teams with Real-Time Insights

PHIL’s integrated field team portal gives territory-level visibility into key success factors — such as script quality, patient enrollment, and prescriber engagement. Field leaders can leverage this data to understand HCP-level success factors to inform field behavior and drive territory performance. Empowering field reps with a proactive approach to identify opportunities and act strategically to boost adoption and accelerate patient access.

Solution page | Empower Team table
Solution page | Empower Team table

Gain End-to-End Visibility Across the Patient Journey

With the combination of PHIL Direct & Core data, Marketing and Commercial leaders gain a single, integrated view from ad to dispense. PHIL Direct pulls in key metrics from marketing advertisements and telemedicine channels to connect every data point — brand ad, patient enrollment, adherence, prescriber engagement, payer response, and fulfillment — into one ecosystem. This connected intelligence delivers full visibility across the patient journey, enabling smarter campaign optimization and stronger brand performance.

Solution page | Gain Visibility
DEDICATED CLIENT INSIGHTS TEAM

Driving Brand Success Through Outcomes-Based Partnership

Led by former management consultants — serves as a strategic partner, analyzing real‑timeprogram data to uncover trends, identify optimization opportunities, and deliver tailored recommendations that help brands maximize patient outcomes, improve GTN impact, and elevate overall program performance.

Your Partner in Patient Support and Provider Engagement

At PHIL, we believe brand success and patient experience go hand in hand, which is why we combine advanced technology with hands-on support teams.

Patient Support Team

Provides hands-on assistance throughout the entire medication access journey offering live support via phone and email to help patients navigate coverage options, address questions, and stay informed about their prescriptions improving patient education, trust, and satisfaction.

HCP Engagement Team

Supports healthcare providers by simplifying the prescription process through proactive outreach, tailored communication, and clear education on program workflows reducing administrative burden and strengthening office relationships by meeting each provider’s unique needs.

What Our Patients & Providers Say

Your Brand. Your Program. Total Flexibility.

Solution | intake

Intake

PHIL makes accessing medications easy with multiple intake paths whether through in-person HCP visits, telemedicine, or Rx transfers.

Solution | Routing & Coverage

Routing & Coverage

Build the right coverage, cash‑pay,or hybrid model for your brand, supported by PHIL’s consultative guidance to optimize program design and improve GTN.

Solution | Dispensing

Dispensing

PHIL provides flexible dispensing through our wholesale arm, in-house cash pharmacy, and integrated dispense network that offers fast and free home delivery.

Calculate your brand’s GTN potential with PHIL

Recent Client News

OPHTHALMOLOGY

5x Covered Dispenses

Preparing to launch an innovative new therapy, this eye care brand partnered with PHIL to maximize covered dispenses and gross-to-net.

WOMEN'S HEALTH

5x First Fills

Struggling with revenue performance, a women’s health brand partnered with PHIL to create a strong commercial program focused on brand performance.

NEUROLOGY

3x Refill Adherence

Launching in a competitive market, a novel migraine brand partnered with PHIL to build an alternative channel strategy that drove exceptional patient outcomes.


One Dedicated Partner, Two Proven Solutions for Retail and Specialty Lite Success

Discover how the PHIL Platform can help your brands maximize access, affordability and adherence.

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Streamline the Medication Access Experience

Discover how the PHIL Platform can help your brands maximize access, affordability, and adherence.