The PHIL platform drives commercial success with two powerful solutions, PHIL Core and PHIL Direct, expertly-designed to help retail and specialty lite brands create a streamlined medication access experience that maximizes first fills, adherence, coverage, and brand performance.
PHIL’s integrated field team portal gives territory-level visibility into key success factors — such as script quality, patient enrollment, and prescriber engagement. Field leaders can leverage this data to understand HCP-level success factors to inform field behavior and drive territory performance. Empowering field reps with a proactive approach to identify opportunities and act strategically to boost adoption and accelerate patient access.
With the combination of PHIL Direct & Core data, Marketing and Commercial leaders gain a single, integrated view from ad to dispense. PHIL Direct pulls in key metrics from marketing advertisements and telemedicine channels to connect every data point — brand ad, patient enrollment, adherence, prescriber engagement, payer response, and fulfillment — into one ecosystem. This connected intelligence delivers full visibility across the patient journey, enabling smarter campaign optimization and stronger brand performance.
Led by former management consultants — serves as a strategic partner, analyzing real‑timeprogram data to uncover trends, identify optimization opportunities, and deliver tailored recommendations that help brands maximize patient outcomes, improve GTN impact, and elevate overall program performance.
Discover how the PHIL Platform can help your brands maximize access, affordability, and adherence.


