Upcoming Webinar

Improving Access, Coverage, and GTN with a Digital Hub

Feb 28, 2024 at 11am PST


Your patient support services should drive quick, easy, and affordable access to your retail and specialty-lite therapies. If your approach isn’t delivering the outcomes that you (and your patients and providers) expect, consider an alternative channel strategy. With a strategic digital hub, you can offer an end-to-end patient and provider experience that drives access, coverage, and GTN for your retail and specialty-lite brands.

On this webinar, you will learn:

  • Why branded retail and specialty-lite manufacturers are challenged to improve access and affordability through traditional support services 

  • Key strategies for building a digital hub that supports patients and providers throughout the medication access journey

  • How brands are improving patient access, provider engagement, and brand outcomes with an alternative channel strategy

Attend this webinar to discover the building blocks of a digital hub model that is designed to improve branded retail and specialty-lite outcomes. Hear from seasoned leaders at Phil as they share actionable takeaways to help you unlock the full potential of your access strategy.

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Meet your Speakers

Learn strategies and best practices from industry leaders at Phil

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Nicole Grycan

VP Commercialization,
Phil Inc.

Nicole brings over 20 years of experience in the pharmaceutical industry, supporting strategic client growth and partnerships. She recently joined Phil as VP Commercialization to oversee client-centric initiatives.

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Catherine Wood Hill

SVP Marketing,
Phil Inc.

Catherine Wood Hill is a seasoned marketing leader with over 15+ years of experience in customer-centric demand generation and lifecycle marketing. As SVP Marketing at Phil, she helps life sciences companies improve patient access and provider engagement.