Pharma manufacturers are embracing direct-to-consumer (DTC) models as they recognize its potential to improve patient outcomes, provider engagement, and brand performance. However, this transformation comes with challenges and considerations, as it represents a significant shift in how medications are marketed and accessed. If your team is looking to initiate or improve a DTC program as a key component of your channel strategy, this playbook will give you an in-depth overview and strategic roadmap for building an effective digital care initiative.
In this playbook, you’ll learn:
Growing trends and behavioral shifts that are driving the DTC movement in pharmaceutical industry at the patient, provider, and market level
Key elements of a strong DTC initiative, including important questions and evaluation criteria to align on with your internal teams and Leadership
Tactical strategies, expert commentary, and real-world successes to inform your program strategy and operations
Drive growth with a strong DTC program
With the right strategy and tools, a DTC program can be a growth driver that improves outcomes for patients and providers while differentiating your brand from the rest. Book a demo to discover how we can help you stand up a successful access program.
