Case Study

PhilRx Launches Robust Channel Strategy for Specialty-Lite Migraine Brand

Read the success story behind a novel migraine brand launching a robust channel program to deliver a modern patient access experience with PhilRx
Case study

As a speciality-lite migraine brand was preparing to launch, they began to develop a robust channel strategy. Before partnering with Phil, the brand recognized that a successful launch in a highly competitive market would require an innovative approach to patient access. They needed a strategic partner that could help them deliver a modern patient experience while maximizing covered dispenses and provider loyalty.

Phil and the migraine brand worked together to achieve:

  • 90% patient enrollment¬†

  • 1.5x higher first fills vs. retail

  • 3x refill adherence vs. retail

Ready to maximize patient access? 

Phil is ready to serve as your strategic partner in brand success. Book a demo for a personalized tour of the PhilRx patient access platform today.

Share this article on:

Ready to learn more?

Our consultants will work with you to analyze your current channel strategy and make recommendations for how to improve patient access and increase the percentage of scripts getting covered by insurance.